[Learfield]

Turning Insights into Leads.

[how it all started]

[how it all started]

A collegiate sports marketing company needed assistance generating leads, and sought to do so by educating potential partners about specific audience segments via downloadable whitepapers (of course, accessed in return for contact info).

[what we did]

[what we did]

Learfield provided research and we wrote the content, created the infographics, and designed the whitepapers. We condensed an overwhelming amount of material into easily digestible, impactful pieces. And then we created materials to market it.

[how it turned out]

[how it turned out]

Using the whitepapers we created as downloadable content/bait for new leads, not only did Learfield see a notable increase in leads (a 100% increase in new leads overall and a 30% increase in qualified leads), they also received positive feedback from current clients as to the helpfulness of the material in keeping their marketing efforts up to date and appropriately targeted. The icing on the cake is that they increased social media engagement by over 40% using the assets related to the whitepapers.

[what the client said]

[what the client said]

“Collaborating with kirpop on the creation of whitepapers was incredibly effective. Not only did we experience a significant boost in new leads, but our existing clients also praised the materials for helping them keep their marketing strategies current and well-targeted.” – Rosie Judd, Content Marketing Manager, Learfield