[Dirt Church]

Forging a Path to Success.

[how it all started]

[how it all started]

In late 2018, renowned chef and ceramicist, Zach Meloy, shifted away from the fast-paced life of running an award-winning restaurant to focus on crafting a unique community-focused experience. He wanted to create a space celebrating art & food, but most importantly encouraging connection among people. He had a strong idea but needed some help building out the business model and marketing it – that’s where we came in!

[what we did]

[what we did]

Our collaboration with Zach transformed his vision into a tangible experience—Dirt Church, a supper club that marries exceptional multi-course meals with bespoke ceramic artistry and invites 16 strangers to bond over shared passions for art and gastronomy. We crafted a comprehensive marketing strategy that included a fully optimized website, strategic organic social media campaigns, engaging video reels, targeted email marketing, and in 2023, we introduced Zach to the world of paid social advertising. Our deep understanding of Dirt Church’s ethos enabled us to tailor our advertisements precisely, enhancing the allure and exclusivity of the experience.

[how it turned out]

[how it turned out]

The introduction of paid social ads marked a turning point, catapulting Dirt Church into a must-experience phenomenon in Atlanta’s culinary and arts scene. The supper club began selling out almost every week, with a 600% increase in website traffic within six months. More importantly, Dirt Church became a beloved social ritual, known for fostering connections and conversations, truly making it a cornerstone of community in a bustling city.

[what the client said]

[what the client said]

“As a small business owner with a unique trade model, I was in need of a group who would not only understand the direction I wanted to take my project but also, someone who would believe in my vision and help me push it forward, as if it were their own. After having difficulties engaging with other marketing groups, I found kirpop and they fit the bill from day one. It’s rare to find someone who makes excellence look so flawless and I can confidently say Dirt Church Ceramics wouldn’t be where it is today without kirpop.” –  Zach Meloy, Owner, Chef & Ceramicist, Dirt Church Services