[Perfect Care Nursing]

Building Trust and Growth.

[how it all started]

With limited digital presence and inconsistent marketing collateral, a private in-home healthcare company needed help building a presence both online and in their community to generate leads and new clients. In-home care services are vast and deeply personal – we needed to find the heart of the brand, figure out who to talk to and how.

[what we did]

We didn’t just discover Perfect Care Nursing’s unique selling proposition, we practically gave it a GPS. We developed a master plan that involved more than just a new website and snazzy collateral materials – although we did that too, don’t worry. We dove into the digital realm with campaigns on Google, Meta, and even made ourselves cozy Next Door. We also infiltrated the airwaves with audio campaigns on Pandora and podcasts – because who doesn’t love a good dose of chatter? Oh, and print ads, because those are still a thing for the right audiences. We even became community heroes with partnerships, sponsorships, and activations reaching niche audience segments. And just to top it off, we had media relations and content marketing in our back pocket, not to mention some executive positioning magic to sprinkle.

[how it turned out]

After a multi-year partnership with kirpop as a close strategic advisor, Perfect Care Nursing saw steady growth in clients, leads, inquiries, and web traffic.

45%

increase in clients from Google campaign alone

60%

increase in phone inquiries

900+%

increase in web traffic
(with a conversion cost under $20)

25%

increase in overall revenue

[what the client said]

“Partnering with kirpop was transformative for Perfect Care Nursing. They elevated our brand to new heights and dramatically increased our leads and sales. Their strategic marketing efforts and deep understanding of our mission have taken our business to the next level and strengthened our reputation within the community.” – Kevin Fuller, COO, Perfect Care Nursing